Job searching on social media is becoming increasingly popular as these platforms have proven to be powerful tools. And it’s not just jobseekers who’ve realised the merits of these networks; hiring managers have also started using them to find top talent.
Although it’s becoming clear that it’s time to turn to social media to find a job, many people are still not sure on how to conduct a social media job search. Below you’ll find tips on how to use the most popular platforms, as well as the benefits of incorporating them into your job search.
Linkedin is perhaps the most effective tool for professionals, whether they are looking for a job or are just opportunities to develop their career.
- Very popular amongst recruiters: According to a Jobvite survey, 87 per cent of recruiters use Linkedin to vet candidates.
- You can connect with other professionals: This means that you can meet people who can put you in contact with hiring managers, people you admire, refer you for positions and tell you about secret positions.
- Follow target companies: Most of us have a few companies we’d like to work for and are looking for the most opportune moment to apply; following the activity of these companies and their hiring managers could let you know when that moment is.
How to get a job
- Use the job joard: Linkedin’s job board is a highly customisable search tool that allows you to search by location, sector, etc. It even lets you set alarms, but what’s perhaps the most effective feature of this job board is that it allows you to see if any of your connections work in a specific company. This make getting a referral so much easier!
- Use your connections: Connections are more than just a number on your profile; they are an incredibly powerful tool to get you hired. These people can introduce you, vouch for you, and make finding a job a lot easier which is why you need to invest in creating a relationship with all of your connections. For example, you’ve recently connected with someone, drop them a thank you note. This can start a great relationship which can lead to asking about employment opportunities, as well as requesting to be referred for internal vacancies.
- Approach hiirng managers: It’s important to be professional about these things, so don’t just approach a hiring manager to tell them that you are interested in getting a job. Rather start by detailing how you’d add value to the company.
The king of social media platforms, Facebook is used by many people and recently, hiring managers have been jumping on the same boat and have started recruiting through this tool.
- Updated often: Most companies focus their social media efforts on Facebook precisely because it’s the most popular platform. It means that there’s a good chance that it will be regularly updated and that you’ll be able to find vacancies and openings quite easily.
- Can easily find common friends: What’s great about Facebook is that it keeps us updated on what goes on in our friends’ lives. If a friend of yours has changed jobs, or has got a promotion, Facebook is where you’ll hear about it. Essentially, this means that you can see which of your friends work in your target companies and ask them for insight.
- Ad posting: More and more companies have begun using sponsored posts as a way to spread the word about their recruiting needs. Thanks to Facebook’s advanced algorithms, if the engine realises that you’re job searching it will present you with more sponsored job ads.
How to get a job
- Use the Facebook Marketplace: Although few people actually use this tool, the Marketplace can be a very effective tool in your social media job search. It allows you to see posts and recommendations by people in your network which means that you can find lots of job opportunities.
- Use the search tool: Facebook’s search engine has great potential as it allows you to target locations you are interested in. Most cities around the world have some sort of group where different employers post various employment opportunities, and you need to jump on that boat as soon as possible.
- Respond to other people’s content: Engaging with other professionals is important as it makes you more visible, while it allows you to showcase your level of expertise. Don’t just ‘like’ industry related news and articles. Share your comments and direct people to your blog where they can read and share your own work.
There are a lot of advantages to using twitter to find employees. Candidates have to say why you need to hire them in 140 characters, which requires real talent. So they have to start practising on their pitch as soon as possible. Twitter can also help candidates locate vacancies and wow hiring managers by showcasing their wit succintly.
- Makes your job search more targeted: Twitter allows you to search directly for positions or companies you are interested in by using hashtags which means that you can find vacancies you are interested in much more quickly.
- Helps you build your personal brand: To job search on Twitter you need to be active on a regular basis, and this means that you need to share updates pertaining to industry news as this will help showcase your expertise.
- Allows you to find hidden opportunities: Even if a company has decided not to advertise a vacancy, there’s little chance that they won’t share it on their Twitter page, so by following the company’s website, and the hiring manager you are ensuring that you’ll be one of the first people to find the job.
How to get a job
- Use hashtags: To find a job on Twitter you need to identify hashtags that will help point you in the right direction. Search for hashtags such as #itjobs or #marketingjobs to make the results specific to your industry. Here are a few other hashtags you can use: #Hiring, #Careers, #TweetMyJobs, #JobOpening, #JobListing, #JobPosting, #HR and #GraduateJobs.
- Contact hiring managers: Getting a job these days is all about showing to potential employers that you are passionate to work for them, and nothing says passionate more than contacting a hiring manager directly.
Although not the most popular social network, Google+ is a great platform to make professional connections and search for a job.
- Visibility: Unlike Linkedin, you don’t have to connect with someone for them to view your updates and posts; instead, they are visible to anyone who uses Google.
- Easy to engage with others: This platform is set up in such a straightforward way that discussing something with complete strangers is incredibly easy.
How to get a job
- Use the Circles feature: Just like with groups on other platforms, circles allow you to share content and participate in conversations with other professionals. Make sure to join circles with people that work in your target organisations, and you’ll be able to find out more about job opportunities.
A company that’s looking for someone truly unique won’t hesitate to check their Instagram, so it’s important to ensure that yours is ready to welcome recruiters and hiring managers. But, apart from ensuring that your profile is ready to receive visitors, you should also use it to get a job.
- Research the company culture: Unless you know someone on the inside, there’s a good chance that you’ll never be able to learn about a company’s culture, but stalking the company’s account might be able to provide you with the insight that you are after.
- Engage with hiring manager: It’s important to not just be another face in the crowd for the recruiter, and the more you make their acquaintance, the more likely it is that you’ll be singled out.
How to get a job
- Use inside information during interviews: Hiring managers are interested in finding people that are unique which is why you need to try and set yourself apart from the competition. Fortunately, nothing says unique like being able to comment on an inside story that you’ve just seen on Instagram.
Not many jobseekers think to use Pinterest in their job search, but it can be an extremely useful tool, especially if you are in a creative profession. Because many employers are beinging to see the advantages of using pinterest as part of the recruitment proceess.
- Helps you stand out: Humans are very visual beings, and this is why Pinterest is such a great tool to help you stand out. You can create your CV on this platform using visual aids, while it also allows you to showcase samples of your work.
- Boosts visibility: If you are in a creative profession, it’s important to show that you have a following that understands and follows your work.
How to get a job
- Create a Pinterest version of your CV: It’s always important to showcase your achievements and what better way to do so than by visually depicting them on Pinterest. Especially if you are in a creative profession, this could win you points with the hiring manager.
- Showcase your expertise: You’ve probably heard by now that it’s always a good idea for jobseekers to have a blog as it gives them the opportunity to show that they keep up with industry trends. However, if writing is not your thing, then you can always have a Pinterest board that pertains to your industry.
You should only use Snapchat in your social media job search if you are trying to get a job with a truly creative and progressive company. Otherwise you might not be taken seriously.
- Shows you are not afraid to go the extra mile: While everyone is sending CVs and cover letters, it can be quite a bold move to apply via Snapchat, but this can prove some of your best qualities: risk-taker, creative and innovative
- Can force recruiters to notice you: One of the biggest problems jobseekers have is that they often go by unnoticed by recruiters, but by using Snapchat you are ensuring that you’ll get noticed.
How to get a job
- Use a geofilter: A geofilter is visible only to people in a specific area which means that you can pretty much force the hiring manager to view your CV video. Read Graham Allgood’s success story to find out more about how he used this filter to get a job.
Although job searching on social media can be quite time-consuming, it’s essential that you dedicate the time required as it’s a strategy that will help you find a job you’ll be truly interested in. Remember that building a presence across all professional platforms can increase your chances of getting a job as well.
Do you have any questions on how to find a job on social media? If you do, let me know in the comment section below!