If you are looking for a job but aren’t on LinkedIn, you are missing out big time. According to the 2016 Jobvite survey, up to 87 percent of recruiters use LinkedIn to find talent and if you are not online you are living in the past. Now thanks to LinkedIn, you and employers have a common place to meet that is accessible within just a click.
Many career experts argue that LinkedIn is the best tool to use in the era of digitalisation. Every modern jobseeker needs to ensure that they make the best use of what’s available and follow the multi-channel 20-20-60 approach to job hunting, which is by far the best way to search for a job. This technique supports the idea that you need to spend the 20 percent of your efforts on searching for jobs, the other 20 percent on getting the employer’s attention and the remaining 60 percent on networking.
What’s great about LinkedIn, is that it can help you with all three. How? Let’s find out…
Complete Your Profile
Did you know that completing your profile makes you 40 times more likely to receive opportunities through LinkedIn? While it may sound cliché, completing your profile is essential to make the most of LinkedIn. To do this, you need to get your profile strength to All-Star, create a compelling and engaging summary, use a professional photo and add useful skills that are relevant to your industry. When writing your headline, include the job title of the position you are after and mention industry and location. This should help you get found by recruiters a lot easier.
Get LinkedIn Alerts
With LinkedIn Alerts you can receive alerts for recently posted jobs. Setting up alerts is an easy process. Just click on ‘Create Search Alert’ and select where you want to get notifications e.g. on email, mobile or desktop and how often – daily or weekly. Once you sign up for job alerts, you will be sent an activation email to confirm your choice. The activation emails are valid for 7 days so make sure you confirm it right away or else it will be stuck in pending status.
Look at ‘Jobs You May Be Interested In’
The ‘Jobs You May Be Interested In’ feature shows jobs posted on LinkedIn that match your profile. You can find it when you click on ‘Jobs’ at the top of your homepage or search for it in the LinkedIn feed of the homepage. If you want to get additional results, click on ‘See more jobs’ and update your career interests to get more personalised job recommendations. Adding filters to your search can help to broaden the range of the results you get. This is especially useful for popular industries and professions that get lots of applications.
Conduct a Premium Search
If you want to find a job through LinkedIn, first you need to find out what it offers. The Premium search filters allow you to search for a job according to years of experience, function, seniority level, what you are interested in, company size and when joined. This feature is only available to people who have a premium account.
Connect With Companies in Your Network
Making connections should be your top priority on LinkedIn. The best way to start is to search for people who are interested in or are already working in your field. Once you make them your first-degree connections, you can reach out to introduce yourself or ask them for advice. From there on, you can continue expanding your circle and checking second-degree connections.
Finding out who they are, what they do and where they work should allow you to discover more opportunities with specific companies, research the employer and decide whether it’s a good opportunity for you or not. The Career Pages of every company and ‘Meet the Team’ are useful resources that are worth adding to your job search list.
Become an ‘Open Candidate’
'Open Candidates' is a new feature that lets recruiters know that you are open to new job opportunities through a private ‘signal’ – a signal that tells employers you want to hear from them. You can choose the type of companies and roles you are interested in to get found by recruiters without your boss knowing you are searching for a job. To use it you will need to turn sharing ‘On’ and fill in some information about the kind of jobs you are looking for. Go to the ‘Jobs’ Tab on the toolbar and then select Preferences. Move the button to the ‘On’ position and specify your job criteria to get more relevant recommendations.
Consider Keywords for Job Search
Using keywords is an effective way to come up with the best and most appropriate job results. Just like filters, keywords allow you to carry out a more refined search. With the help of the Boolean search modifiers, you can use NOT, OR, AND searches to include or exclude terms in your search results.
Also, it is possible to search by company name, location by typing a city name, state, province, territory name or country name and distance within your desired location, allowing you to filter by a mile or kilometre radius. Other filters include company name, experience level, relevance and Date Posted which can show you the most recent job adverts.
LinkedIn’s Job Search App
To give your job hunt a boost, you can download LinkedIn's job search app to look for jobs by title and keyword. It simplifies the job search and keeps it secret from your current employer. All you need to do is sign into your account and customise your profile to make it relevant to the role you are looking for. You can also filter your results by the most relevant, recent, company and location. You can even save jobs you are interested in to view later.
Applying for Jobs
LinkedIn has more than six million jobs you can browse and it can be a powerful addition to your job search strategy. Apart from searching for a job it also allows you to apply for them using a streamlined process.
The ‘Easy Apply’ or the ‘Apply on company website’ button that directs you to the company site or the job board it’s advertised on. There all you need to do is complete the required fields with your contact info, work experience, and your CV and Cover Letter if employers asks for them.
Making the Most of LinkedIn
As you can see there are many things you can do with LinkedIn. Unlike other social media channels, LinkedIn specialises in your professional success. As such, it recognises the needs of the modern job seeker and comes up with the most appropriate solutions. Keeping an eye on what’s available can help you make the most of your resources and tap into the hidden job market where all the best opportunities are found.
When you want to contact employers, network with other professionals, search for jobs and apply for them directly, LinkedIn is just what you need!
Are you using LinkedIn for your job search? If yes, how? Let us know in the comments section below.