Our Audience


Our audience consists of school leavers, graduates, jobseekers, career changers and everyone else looking to kickstart and advance their careers.


Our largest demographic lies within the 25–34 age group who make up around 45% of visitors. This is closely followed by 18 to 24-year-olds at 25%.


The breakdown of men vs women is almost equal, with men making up around 45% of our global readership, compared to women at 55%.


Most of our audience comes from the US (32%), followed by the UK (11%) and Canada (5%), while we also reach readers in Asia, Oceania and Europe.

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