Our audience

We’re trusted for our expertise and thought leadership by a diverse global audience.

Audience Country

We attract a predominantly US-based audience (34%), followed by the UK (10%), Canada (5%), Australia (4%) and South Africa (2%).

Audience Age

Our largest demographic lies within the 25–34 age group, who make up 33% of our visitors, followed by the 18–24 age group at 32%.

Audience Gender

The breakdown of men vs women is almost equal, with women making up 52% of our audience, compared to 48% of men.

Audience Device

Our audience mainly consumes content on mobile and tablet devices (55%), followed by desktop devices (45%).