Using Social Media to boost your online presence and build a personal brand is vital in today’s job hunt. More and more companies are posting adverts on Facebook, Twitter, and LinkedIn than ever. Twitter, the original micro-blogging service, has quickly evolved into a platform for finding jobs and other industry professionals online.
To fully utilise Twitter and bag your dream job, use the following tips:
Before creating your own account, spend some time surfing through profiles you like and get a feel for how you should be using the platform. You can also bookmark a group of people you’d like to follow once you’ve joined.
2. Create a Twitter Strategy
Is your main goal to find a job? If so, fish out all the profiles that will list job openings. What’s your secondary goal? Is it to meet people, follow industry news? Map out how you want to use Twitter and follow it when you’re online – you can easily get sidetracked with the millions of opinions bouncing around.
3. Sign up
Now you know how you want to use Twitter, you must sign up to the platform. Use your professional “home” email address; signing up with your teenage firstname.lastname@example.org is just embarrassing! When choosing a username; either use your full name or a pseudonym based on your specific industry. E.g. SmartTechGuy or BeautyandtheBlog.
4. Don’t Follow Your Friends While Signing up
Once you’ve created your account, Twitter will suggest that you immediately search through your email contacts and follow them. Skip this, until you’ve created your impressive profile that you can wow them with.
5. Design Your Profile
Your profile needs to be engaging and needs to clearly represent you as a person and the industry that you are in. For example, if you are a make-up artist, you should showcase pictures of your work and have your contact details visible.
6. Pick Your Photos
When it comes to your photo; make sure it’s a professional one that represents your personal brand. A good idea is getting a photo taken in formal attire (make sure you’re smiling!) and attach this to your professional online networks. That way when people are searching you, they will find the same image across the board.
7. Create Your Bio
Don’t underestimate the 160 character bio under your profile. “Your bio is your elevator pitch,” said Alyson Weiss, a social media coach, on the Huffington Post. “It’s your first chance to make an impression before people decide to click on you.” If you’re searching for a job write what you do and that you’re looking for employment. E.g. with over 10 years’ experience in retail I’m now looking for a managerial position.
8. English 101
I know the characters are limited, but leave the text-talk offline; make sure you use proper spelling, grammar, and punctuation in every post. Recruiters are looking at how you write, as well as what it is you’re writing.
What to Share
9. Your Blog Posts
Share links to your blog which showcases your work and talents. This will allow recruiters to understand your work so they can judge whether you would be a good match before you have even had an interview.
10. Content From Other Users
Retweeting other people’s content will add credibility to your page. Share posts that are clever, funny, and informative and tie into your industry. Don’t start wondering off into other aspects of life. You could get noticed if you are retweeting information from the company you would like to work at.
11. Inject a Little Personality
Use the 75-25 Rule When Tweeting. When in job-search mode, approximately 75 percent of your tweets should be professional, while 25 percent can be more of a personal nature (e.g., “Looking forward to my 20-mile ride through the Stratford this weekend.”).
12. Pick the Best Tools for Your Tweets
There are a number of tools you can use to organise your tweets; TweetDeck is one of the most popular allowing you to categorise the people you follow for easy organisation.
13. Setup Auto-Follow
By using apps like SocialOomph, you can automatically follow people back once they have followed you. Be cautious when doing this, as many people will unfollow you once you’ve followed them back.
14. Choose a Url-Shortening Service to Share Links
A link can take up most of the characters in one post; however, you can use a service like bit.ly that allows you to shorten a link and to also track how many people click on it.
15. Set up Google Alerts for Tweet Content
By setting up google alerts for industry trends and news on your target companies, you can be the first to tweet about it, which in turn will boost your online presence as you are sharing current information.
Boosting Your Presence
16. Match Your Online Profiles
17. Tweet, Tweet, Tweet
Tweet relevant information to engage with your followers. You should spend at least 15-30 minutes on Twitter per day as you slowly grow your network. Be someone worth following. Provide value by twittering tips, sharing news or resource links about your profession and answering as many questions as you can, quickly and well.
18. Follow People Who Are Likely to Follow You Back
If you find similar influencers, follow them as they can often follow you back. Following your Facebook friends that are on Twitter will also increase your numbers.
19. Browse Twitter Directories
Once you list your profile in Twitter directories, other users can find and follow you based on keywords or interest. You can also browse the Twitter Lists of the industry influencers you admire the most on Twitter.
20. Follow People Who Might Have Jobs to Offer
Use Twitter Search to look for people who have twittered relevant job offers in the past and follow them as they may post something similar in the future. You can also use Twitter job board to see what opportunities they have and who has posted it.
21. Find Your Best Time of Day for Twitter Conversations
Twitter is best when people discuss and help each other out in real time, but not everyone connects at the same time, often spanning many time zones. Watch the people you follow and choose your Twitter time of day accordingly using a tool like Tweriod.
22. Tweet From Time to Time About Your Job Search
Your Twitter friends need to know that you’re job hunting; an occasional reminder is vital to cut through the rivers of tweets. Ask career advisors for guidance on how to crack a particular industry or ways that you can enhance your profile.
23. Follow Members of Staff
Following existing members of staff is much more effective than following a specific company. Most often than not, an individual that is in the same department that you want to enter will reply over a generic company page.
By following certain hashtags and sharing the right information you can be on the road to success and wear the networking crown with thousands of followers under your belt.
Have you been successful at finding a job or making vital connections through Twitter? If so, drop us a comment in the section below…