If you love social media and you’re a master of drawing people in, you could make money managing social media accounts on a part-time or a full-time basis. With social media being more important than ever before, in the grand scheme of things, brands are looking for people who know how to engage people through the various networks.
Let’s take a look at how you can go about getting paid to manage the social media accounts of others.
The Tools of the Trade
Social media managers must prioritise organisation above everything else. You need everything from spreadsheets to personal planners. One wrong move could mean the end of the project. There are so many tools on the market for people wanting to manage multiple accounts, such as:
- Hootsuite. Schedule your posts so they always go up at a certain time.
- Cochedule. A WordPress content marketing calendar.
- PicMonkey. This free photo editing tool is cheaper than Photoshop and has a range of tutorials available online.
You’re ready to go and now you have to think about where you’re going to find clients. This is arguably the most difficult part of the process.
You can start on Facebook. There are groups available where the members are searching for virtual assistants and social media managers. Go with the flow and see if there are any job openings. Take note, these groups change all the time, so you do have to watch closely.
Craigslist is another good option for finding clients. Whilst a significant part of the network is shady and full of spam, you can find worthwhile clients in your local area. Remember, you can also go outside your locality. Social media managers can work anywhere in the world.
Alternatively, you can advertise locally. Most localities have various job boards and meeting groups where you can hand out virtual business cards. You may even want to put yourself into the open for businesses in your part of town. Some companies prefer to employ people they can meet on a face-to-face basis.
What about the Prices?
Blogging and social media management have one thing in common; the pricing point. There’s no so-called ‘going rate’ for the work you do. You get to decide the price and it’s up to the client as to whether they believe the results are worth it. This is a results-based industry and you have to figure out precisely what you’re worth.
Don’t try to bid with the lowest price. You don’t want to undersell yourself. It’s not a good idea to take any work that comes along for the lowest price or you’ll develop a reputation as someone who offers cheap services. That’s going to make it difficult to command higher rates in the future.
Treat this like any other business. Write down your goals and put a plan in place for how you’re going to get to your destination. Work backwards and review your progress every so often. If your situation changes, you need to figure out what you need to do to get yourself back on track.
Let’s think about how we’re going to get you started. Your first goal should be to net your first client. This is a good starting point. The steps to getting that first client could involve joining Facebook groups and setting up advertisements on a variety of local job boards. Now, you have the infrastructure in place to get that first client.
You may also want to think about setting up a simple website with a list of your services and credentials on it. Put in the work at the start and you’ll reap the rewards later.