Personal branding has become an essential tool to getting a job. Learning how to market yourself effectively is an ability that sets you apart as a jobseeker and allows you to communicate your skills in a more convincing manner. Essentially, it is a skill that’s considered an advantage especially in a job market that is more competitive than ever and where employers are constantly looking for skilled professionals who can prove their worth and suitability for a job.
This becomes especially important when you are in a job interview and employers are firing out questions that you need to have appropriate answers for. So how are you going to back up yourself? How are you going to show employers you are the one they need?
Perhaps it will help if you think about it this way. What would be your answer to the interviewer’s question ‘Why should we hire you?’ Preparing some strong and convincing statements to support your answer will definitely win you some points and encourage employers to like you.
To make a good first impression though, you need to pay attention to the three universal rules (R.E.D.) for marketing that can be applied to any situation and can be very effective when used in job interviews. These are:
- Relevance: relate your skills, capabilities and achievements to the employer’s needs.
- Evidence: give out specific examples that prove you are the best candidate for the job.
- Differentiation: fight the competition and show how you stand out from the crowd.
Keeping these three rules in mind will help you construct your answers in a way that is accurate and convincing. Having said that, you can’t just have one out the three but rather a combination of all of these elements will make this work for you. So you may be relevant, but how does this make you unique? Or perhaps you are trying to say you are different although you are not showing any evidence of that to employers.
Using these three elements as your guide, there are many things that you can say to convince employers to hire you. Check these out.
1. ‘I can do the work and deliver exceptional results’
Essentially, when you are in a job interview what you are trying to do is convince employers you have the right skills for the job. With the above statement, this is exactly what you are doing because it shows competence. Not only can you do the work they need, but you can also do it with ease and produce excellent results. To back this up, you can refer to an example from your previous job where you had to work on similar tasks and tie that to a recent achievement.
2. ‘I am confident I will be a great addition to the team’
After you are done talking about your skills, you need to allow employers to get to know you. That is, to see your personality. This is important to every employer who wants to make sure that you will be a good fit for the job and that you are going to easily adjust to the work environment as well as get along with other employees. To complete this statement, make sure that you refer to those qualities that make you the right candidate. Are you hardworking, self-motivated, a good team player? Are you responsible, honest and respectful to others? All of these elements can convince employers you will fit right in the company.
3. ‘I can help you make your life easier’
Every employer is expecting to hear what they want to hear; they want to know how you can help them out. Telling employers that you can make their life easier shows convenience as it explains how you can be of use within their company focusing on the benefits of having you as part of the team. Going to the job interview with a plan can improve your chances considering that you will be prepared to give them what they need, which is giving them a solution to their problem. Even if they aren’t desperately in need of a solution right now, there is no chance they will reject a candidate who came up with some feasible suggestions for development.
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An excellent answer to any interview question is one that gets right to the point. Employers prefer to associate themselves with easygoing, simple and straightforward people who make it easy for them to communicate and work with. So next time you find yourself in the interview room cut to the chase and say those magic words employers want to hear competence, cultural fit and convenience.
What about you? What would you say to convince employers? Feel free to share your thoughts in the comments section below…