You’ve set up your blog, built your audience and traffic is coming your way which means that it’s time to start monetising your hobby and turning it into a full-time business. But how do you go about it? Many people seem to think that making money off a blog is super easy and can be done with the click of a button. Sadly, that’s far from the truth; to fully optimise your blog and receive the most income you should combine a number of approaches from advertising to offering a variety of services and products.
For the full range of money-making strategies, continue reading below:
1. Email Marketing
Building a strong subscriber list is vital when planning to monetise your website. Say you’re launching a new product, your audience that is signed up to your site will be the first to receive the news, and probably the first to care about the new product, therefore instantly increasing your sales. Think about it, you’re probably signed up to your favourite clothing brand and get super excited when you receive an email with a 50% off discount code – you can make your readers enthusiastic too by offering similar services through email marketing.
2. Affiliate Marketing
Affiliate marketing is one of the most popular ways for you to monetise your blog. You can sign up to a website that offers affiliate links and sponsor them on your site. For example, if your blog is about technology, you can use a special tracking link to Amazon and get a referral commission every time a sale is made through your unique link. Your affiliate accounts can be with other lesser-known brands or sites that are related to your specific blogging topic.
3. Pay Per Click (PPC) and Cost Per Click (CPC)
Simply put, you can make money by displaying ads on your site. The most popular digital marketing trend is based on the number of clicks your blog has; for example, if a visitor clicks on the ad from your site, you’ll earn a certain cut of the ad revenue. This can range anywhere from £0.01 to a few pounds depending on the advert. Alternatively, the commission amount can be determined on the product, also known as cost per click; for example, the CPC for a teddy could be £0.10 but £1.00 for a toy truck. This is one of the easiest ways of advertising as you won’t really need to lift a finger, but in order to make a large sum of money; you’ll need major traffic going to your site.
To find PPC ads for your websites, take a look at these popular sites:
4. Sponsored Posts and Adverts
A sponsored post or advert is a great way to earn some extra cash. Many companies will want to advertise on your site to reach the large audience that you have. Depending on the arrangement they’ll pay for you to write a post on their behalf, or to publish an advert or article of their choice. “You have to be careful with sponsorships. Be sure that you're upfront with your readership. Google also cares acutely about sponsored links and will penalise you if you're selling links along with penalising the site that you're linking to. Simply put, it's not worth it, so be as transparent as possible” as quoted by the Entrepreneur.
5. Display Ads
Display ads are graphics that are carefully placed on your site (sidebar, header, footer, or within your content). Advertisers hope that by placing them on your site, readers will click on them to explore and purchase the product they are offering. When arranging the banner ads, you must decide what your partnership commission will be. An important rule to remember is to only agree to display ads that complement your site. If you have a beauty blog, an advert about gardening will be useless and will distract your readers.
6. Monetisation Widgets
These are very similar to Google AdSense, where a small picture of a product will appear on your site that allows readers to purchase through a click. Widgets, like banners, can be placed in the best position on your site and can be changed as and when you choose to. It’s important not to replace all your ads and banners with widgets and not to overfill your pages with external adverts.
7. Audio Adverts
Audio Adverts are played every time someone visits your website and can’t be muted. This creates a 100% conversion rate with unique visitors, so you get paid about $5/ £3 per visit, however, this method can be extremely off-putting so think wisely before you decide to go down this route.
8. Offer Coupons
Coupons are a great way to build a relationship with readers. Many bloggers are creating deals with top brands to promote a coupon code and receive an amount of commission per sale. Choose a few brands you really believe in and want to promote and approach them about coupon codes.
9. Be Open to Donations
Your readers are enjoying your amazing content for free, so why not ask them for a small donation? The Guardian is amongst tons of website that ask their readers for a small contribution as a source of revenue. If your readers want to keep your excellent source of information coming, they’ll most likely offer a donation.
10. Courses and Webinars
Selling digital courses is another way you can profit from a blog. Depending on what you are offering, develop informative and useful courses that your users can sign up for. If you have a gaming blog, you could create a course of 8 series on how to become a professional gamer or something similar. Discover your unique skills and add all your knowledge into your courses so they can sell themselves. Alternatively, you could arrange a set of webinars that your readers can sign up to and interact with each other via webcam.
Another great add-on service you can offer is consulting. No matter what field you’re in, everyone always needs an advisor. If you have a life coaching blog, you can offer one-on-one services via WhatsApp, Skype or email. Discover your niche and work with it.
12. Paid Reviews
If you have a large following, paid reviews should start flying in; this is where you receive an agreed fee to review a product and write a post about it. This is really popular in the beauty world where many shoppers look at reviews before they purchase an actual product. If this is something that would suit you, start tapping into these kinds of services and promote them on your site.
13. Host Events
Another good tip to increase your income through your blog is to host an event. Many famous bloggers are starting to get sponsorships to pay for their events, with famous make-up artists getting big brands to host their masterclasses for them. Think about whether you have an idea and approach sponsors for your sell-out event.
14. Have an Option For Premium Content
Your most loyal readers are true fans and may be willing to pay for premium content. You can create a member-only section on your website and share exclusive content with your VIP readers. If you decide to go down this route, you must be very dedicated to creating special posts on a regular basis; if you don’t you risk losing those faithful customers for good.
15. Writing Services
You know you’re a great writer seen as you’ve ranked in all these readers and are looking for ways to maximise your income, so why not offer your skilled service to other sites? You can add a section on your blog with an enquiry page for your service. Writing guest posts not only increases traffic to your site, it also generates more talk amongst the freelance world, turning yourself into an in-demand freelance blogger.
If you really want to tap into the money-making market, an e-book is a no-brainer! Let’s say you have a blog about cooking and have some amazing family recipes, turn them into a book and sell them on your site! Cha-ching!
17. Digital Downloadable Content
If you have pictures you want to sell or some sort of templates and calendars, you could do this via your blog and charge a small fee for the downloadable and editable template.
18. Sell Your Blogs
Selling your blog can bring in mega-bucks especially if you have a great domain name. There is also something called flipping websites where you obtain a small blog or website, grow it and then sell it for profit later. If you want to flip a site into a worthy state, use Flippa.
According to digital media guru Neil Patel: “65% of freelancers believe their life as a freelancer has improved over the last year. About 19% of freelancers made more than $50,000 last year, including about 5% who earned six figures. And 62.5% of freelancers do it full time, with no side project (e.g., a job).” If you too want to belong in that percentage, follow the above tips to monetise your blog and conquer the online world.
Do you have any other methods to increase profits from a blog? If so join in on the conversation below and share them with fellow bloggers…