18 Awesome Jobs for the Social Media Savvy

Social media careers
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Imagine a job where minimising your Facebook homepage every time your boss walk passed isn’t necessary, and where scrolling through Instagram and Twitter is the very essence of your career?

Luckily for you, these cool jobs really do exist, and they pay quite handsomely, too!

So, if you’re in search for the ultimate social media career ­- don’t fret! We’ve listed the most popular jobs on the market to get you inspired!

1. Marketing Manager

Average salary: $132,620 / £40,000

As a marketing manager, you’ll be responsible for overseeing all projects in the marketing department. A large chunk of your duties will entail social media management, ensuring that all social pages and campaigns present the business in the best light possible. As a marketing manager, you’ll also be involved in the campaign creation through to the analysis of engagement.

2. Social Influencer

Average salary: Variable

If you’re big on social media, being an influencer is usually the dream. While an ‘influencer’ can mean a lot of things, you’ll typically be engaging with your consumers while advertising products and experiences through ad campaigns and endorsement deals. To succeed as an influencer, you’ll need a large following and a great personality and image to stand out from the crowd.

3. Art Director

Average salary: $92,780 / £59,000

Art directors are typically responsible for the images you see in online and print advertisements; in today’s digital age, these ads are made for social media in mind, before any other outlet. This means that you can work with campaigns for interactive video and still imagery for outlets like Snapchat, Facebook, Instagram, Twitter and LinkedIn.

4. Writer

Average salary: $62,170 / £40,300

If you’re quite the wordsmith, you can follow a career in social media by creating captivating and engaging content for social channels. With 160 characters or less, you’ll need to make sure that every word counts, which can often be a challenge for many trained writers.

5. Model

Average salary: $23,770 / £20,000

As a model, a big part of your job will involve using social media to grow a large following and get more gigs. So, if you’re not shy posing in front of the camera, you can start off by becoming an Instagram model before you progress to paid jobs.

6. Customer Service Representative

Average salary: $33,750 / £22,800

As customer service has advanced to social media platforms, most businesses are using this as their main source of communication. If you like talking to people on social platforms, you can work as a customer service representative, solving issues and giving advice online.

7. PR Specialist

Average salary: $60,000 / £54,000

PR specialists are responsible for a brand or celebrity’s image, ensuring that it’s presented in a positive light. A large part of the job involves monitoring your client’s image and engagement on social media, creating and sharing press releases, and making connections within their industry.

8. Graphic Designer

Average salary: $50,370 / £33,000

As a graphic designer, you can be responsible for designing images and video content for social media pages, as well as other online outlets and print. If you’re familiar with social trends, you can find high-paying opportunities with big brands.

9. Actor / Actress

Average salary: Variable

If you’re just starting off in the acting world, you’ll need to have a good social presence to boost your chances of securing new jobs. That said, it’s important to link to your portfolios and show snippets of your previous acting work.

10. Film and Video Editor

Average salary: $58,990 / £31,500

With social platforms becoming video-focused, many brands and businesses are looking for highly skilled video editors. So, if you’re a fan of creating short video content, you could find your calling in editing for social media platforms.

11. Social Media Manager

Average salary: $49,621 / £25,681

If you’re good at creating, executing and managing social strategies, then you should definitely consider becoming a social media manager. You’ll typically be responsible for increasing brand awareness, driving traffic and creating a buzz that will result in sales for the business.

12. Stylist

Average salary: $72,720 / £40,000

If you have a creative flair and a passion for fashion, you can combine your imaginative and technical skills to build your online portfolio through social media. With the correct hashtags and niche ideas, you could become the next Kate Young and style celebrities and public icons.

13. Social Media Strategist

Average salary: $44,722 / £24,456

Social media strategists form and implement social strategies for businesses. Their main goal is to increase brand awareness and followings to drive sales. To be successful in this role, you’ll need to stay on top of industry trends and find the best tools to engage with your clients.

14. Brand Manager

Average salary: $132,620 / £40,000

Although this position won’t necessarily include the use of social media every day, brand managers need to have a good understanding of online tools. As they are responsible for creating the brand’s image, voice and values, they’ll need to work closely with all members of the social, PR and advertising teams to ensure a clear and smooth delivery.

15. Social Media Analyst

Average salary: $49,640 / £24,350

If you’re a fan of data, you can enjoy a career as a social media analyst. This role involves using tools to analyse strategies and identify their success or failure and examine trends that might fit the business’s brief. Many social media analysts will be trained SEO specialists who have experience in using web analytics tools.

16. Vlogger

Average salary: Variable

As a vlogger, you’ll be more focused on video platforms like YouTube, Facebook and Instagram, creating interesting and educational videos that your viewers would like to watch. To be successful in this field, you’ll need creative ideas, a great presence and good video editing skills.

17. Community Manager

Average salary: $65,320 / £40,000

Community managers create and improve communities around the brand through social media engagement. Although similar to a social media manager, community managers also focus on B2B marketing and interaction.

18. Entrepreneur

Average salary: Variable

As an entrepreneur, you’ll need to have a good social presence to increase brand awareness. Take Elon Musk, for example; although he’s created an array of businesses in different areas, it’s his strong social presence and Twitter feuds that captivate the public. So, if you plan on building your own business, you’ll need to be social media savvy, too.

As you can see, there are more jobs that go beyond the title of social media manager. So, whether you’re extroverted or introverted, you can find a career in this competitive and growing market that’s suitable for you.

Which career grabbed your attention? Let us know by joining in on the conversation below.

Salaries are intended as a guide and vary depending on employer and level of experience. Salary information is based on data compiled and published by a variety of sources, including PayScale, the BLS Occupational Outlook Handbook and the National Careers Service.