Digital marketing professionals are in high demand but face plenty of competition, too. So, if you’re a digital marketer looking to bag your dream job, you’re going to need a winning CV or résumé to capture the hiring manager’s attention.
Luckily, we have sourced the best résumé examples in digital marketing to guide you through the process of writing a brilliant document!
Without further ado, here are the 10 best digital marketing résumé examples and templates.
1. SEO specialist
Suppose you have a particular digital marketing skill. In that case, you’re going to need a résumé which communicates your value to the employer and the skills you can bring to the company, and this résumé is a perfect example!
With clear sections, you can quickly identify what the candidate has accomplished in their career thus far, and what results they have achieved through their digital marketing efforts.
When it comes to building your own digital marketing résumé, it’s essential to first identify your goals and efforts. Do you want to highlight the success of your PPC campaigns or show your captivating email campaigns? Whichever it is, it’s important to use statistics from previous roles to show the results of your efforts.
Here are some power words to use within your résumé: site structure, meta optimisation, affiliate marketing, campaign management, bidding strategies, link building, PPC, lead generation campaigns.
2. Social media manager
When it comes to the role of a social media manager, you can get a little more creative with your résumé. Take this example, for instance. Don’t be afraid to think outside of the box and design something eye-catching.
Your document doesn’t necessarily have to be lengthy. It just needs to capture all the vital information, like current digital marketing tools you can use (Hootsuite, SEMrush, Google Analytics, etc.), and any successful campaigns and social accounts you have managed within your previous roles.
Besides your CV/résumé, it’s also essential to give your social profiles an audit – ensure that your professional accounts are up to date and include links to your latest campaigns to demonstrate your abilities.
Make sure to use keywords like ‘analytical’, ‘strategic planning’, ‘community management’, ‘brand awareness’, ‘content writing’, and ‘organisation’ within your résumé.
3. Digital marketer
As a digital marketing manager, you’re going to need to show that you have an all-round knowledge of every aspect of marketing and can easily delegate tasks to your team to ensure the department runs smoothly and successfully.
Your résumé can be on the lengthier side and should show what you have achieved in your most recent years. It should also ensure that well-known marketing terms appear throughout your résumé, such as ‘SEO’, ‘Optimisation’, ‘PPC’, ‘Analytics’ and more. This will allow ATS systems to scan through your document successfully and place you one step closer to the role that you’re applying for.
Other important keywords include: attention to detail, email marketing, analytical, generation campaigns, collaboration, delegation, Google analytics.
4. Copywriter
Copywriters have an important role within every marketing team – a small typo can ruin brand credibility and reputation. So, if you’re a copywriter seeking a position within one of your favourite organisations, you’ll need to demonstrate your great attention to detail through a well-written résumé.
Similarly to this example, it’s essential to list the type of content you have worked with, which most likely will include email campaigns, blog posts and marketing banners, among others.
Besides the projects you’ve worked on, you should also detail the results of the campaign as a whole. For example, the change you made to the content of a marketing banner led to an increase in sales, don’t skip on listing the exact percentage.
You should also use power words such as ‘attention to detail’, ‘headline creation’, ‘marketing awareness’, ‘keyword data’, ‘user experience awareness’.
5. Marketing manager
If you’re a marketing manager, you’re going to want to clearly outline the technical and soft skills you possess, which is why this résumé is such a good example. The candidate has used a coloured, double column ranking system to showcase their talents, something which instantly grabs your attention.
Besides the space-saving layout, this example also highlights the manager’s marketing skills by using percentages and numbers to back up any claims of successful marketing campaigns and yearly results. This template proves that you don’t need over two pages to convince recruitment managers of your competency and professional achievements.
When putting together your own CV/résumé make sure to include words such as content marketing, CMS experience, mobile marketing, email marketing, SEO, social media, advertising, UX design and brand management.
6. Market research analyst
A market research analyst must showcase their key skills and competencies. Although this example is brief, it highlights key areas which hiring managers will be looking for, such as data mining and analytical skills.
Besides their proficiencies, the candidate has included a short career objective, which clearly states their objectives. Meanwhile, their work experience section indicates what the candidate has achieved with statistical examples!
When it comes to design, you can be as creative as possible. You can use a two-column template like this example or opt for a simple résumé layout design with clearly sectioned headings to help readers navigate your document easily.
As for keywords, emphasise that you are analytical, strategic and results-oriented and mention elements like budget, data, SPSS, WinCross, SAS.
7. Brand manager
Your job role as a brand manager is to ensure that your company has great brand recognition. If you need some inspiration, take a look at the example below.
This particular candidate has removed any fluff and has simply focused on their work experience since they have plenty to showcase their skills and talent. That said, it’s still advisable to include a career summary which will demonstrate who you are and what you can offer.
A good sample of power words you should utilise within your résumé includes: analytical, strategic, results-oriented, communicative, creative, leadership, business acumen, sales orientation.
8. PR officer
PR officers should have a well-rounded marketing skillset and an outgoing personality to match! A great résumé is essential if you want to be invited to an interview, where you can prove that you’re the right person for the job.
This résumé example does a great job of highlighting the candidate’s skills and extensive job experience. With a simple layout, the job seeker has managed to list all the necessary information needed to bag the job.
Make sure to include keywords such as ‘teamwork’, ‘strategic’, ‘results-oriented’, ‘research’, ‘budget’, ‘editing’, and ‘media outreach’ to capture the hiring manager’s eye.
9. Sales associate
Every great marketing team needs a sales associate to boost sales, obtain new partnerships, handle any complaints and generally act as the brand’s voice. While it’s a job that shouldn’t be taken lightly, many candidates fail to create a captivating résumé.
Within this example, you can see how the candidate has placed great emphasis on their skills, separating both soft and hard skills, along with additional interests. They also utilise the available space wisely to highlight their language knowledge (which is advantageous in a customer-facing role) and prior work experience.
Don’t forget to implement some of these power words when putting together your résumé: customer service, communication, persuasive, research, budget, value, analytical.
10. Media planner
Enhancecv
To become a media planner, you need to have a mathematical mindset and extensive marketing knowledge. In this role, you’ll need to evaluate and execute the most effective ad-buying route. You’ll also need to do in-depth research to analyse demographics, budgets and results.
Therefore, your résumé as a media planner should be as detailed as your day-to-day reports. You’ll need to use your work experience section to give examples of successful ad-budgets, campaigns and results.
Final thoughts
When writing any type of digital marketing CV/résumé, you’re going to need to remember two things: highlight and reference common marketing terms and skills throughout the document and include statistics that back up your claims. If you target these key areas, then you’ll be on the path to creating a job-winning résumé.
Are you in any of these roles? What tips would you give to other candidates creating their résumé? Let us know by leaving a comment in the section below.
This article is an updated version of an earlier article originally published on 7 July 2017.