Submission Guide

The Submission Guide is designed to assist authors in the preparation, creation and submission of their articles to CareerAddict for publication on its website.

Submitting articles for publication on CareerAddict indicates your consent to the following rules and guidelines, which are supplementary to our Privacy Statement and Terms of Use. Failure to comply with these rules and guidelines may result in the rejection of any articles you submit to CareerAddict.

Please note that these guidelines may change from time to time without prior notice at the sole discretion of CareerAddict. You are, therefore, advised to consult the Submission Guide regularly. Your continued submission of articles will be deemed as acceptance of the updated or amended guidelines. Authors are also encouraged to familiarise themselves with the level and tone of writing on the site by examining recently published articles on the CareerAddict homepage.

These guidelines were last updated on 20 March 2017.




House Style








Review Process








Guest Posts

1. Content

What We Are Looking For

Articles that are submitted to CareerAddict for publication must fall under one of our main categories:

  • Finding a Job: For articles related to cover letters, CVs, interviews, job search, networking, social media and unemployment.
  • Education: For articles related to apprenticeships, graduates, internships, school leavers and student life.
  • Careers: For articles related to career advancement, career coaching, career development, career paths, changing careers, choosing a career, entrepreneurship and freelancing.
  • Management: For articles related to human resources, leadership and recruitment.
  • At Work: For articles related to company culture, employee rights, salaries, working abroad, work-life balance and workplace.
  • Development: For articles related to career testing, career trends, industries, skills, success stories and volunteering.

Articles should be well-written, engaging, informative and targeted to a mostly millennial audience (our target audience is comprised of graduates, job seekers, career changers and professionals within the 18-35 demographic in the UK). Ultimately, the article’s content should reflect the article’s title and provide a comprehensive answer to the topic being addressed. All articles containing offensive, immoral or illegal content and/or negative comments toward a company, group or an individual will not be accepted.


Please consult the following checklist when creating a title for your article:

  • Does the topic you want to write about relate to CareerAddict? Your article should relate to at least one of CareerAddict’s core categories:
    • Finding a Job
    • Education
    • Careers
    • Management
    • At Work
    • Development
  • Has the topic been covered before? Please make sure that the topic you want to write about has not been covered before on CareerAddict. However, if it has and you feel you can add more to it or take it in a whole new direction, aim to make your article as unique as possible and try to provide readers with new information that is not widely known or accessible.
  • Have you identified popular keywords? Your article should include three to five relevant keywords, and you should aim to include at least one of your main keywords in your title without negatively affecting it (Keywords)
  • Is it short and impactful? Titles should be short and straightforward.

Articles should be a minimum of 1,200 words long. Please note that some parts of your article might be deleted during editorial review if they are deemed unnecessary. We, therefore, encourage you to write more than the minimum requirement in case our editors need to cut a substantial amount of text from your article. If, after editing, an article is below the minimum word count, it will be sent back to you for revision, and this may delay the review process.


All articles submitted to CareerAddict must be your own original work in order to be considered for publication on the website, and must not have been previously published elsewhere, whether online or in print.

We take plagiarism very seriously, whether it is passing off someone else’s work as your own or reproducing your own previously published work as though it were new. Any direct or suspected plagiarism will result in the rejection of the submitted article.

We do not accept Private Label Rights (PLR) articles.


All factual, medical, scientific and statistical data must be backed up by credible sources. Please avoid using tabloid newspapers, forum boards, open source projects (in which anyone can add or edit content) and blogs of questionable credibility to source information. Please do not duplicate links; you should link to the webpage you want to source only once in your article.


You should identify a minimum of three to five keywords for your article that relate to its topic and content, and which are relevant to what our target audience would normally search for. For example, if you are writing an article about how to write a CV, you could use ‘CV writing’ as one of your main keywords.

Keywords should never be forced and an article should never be flooded with keywords; your article should read as natural as possible. If possible, use the keywords in subheadings and in the opening and closing paragraphs of your article. You should also aim to include keywords in your article’s title without negatively affecting it and to use variations and synonyms throughout (eg: ‘CV writing tips’, ‘CV format’, ‘CV structure’, etc).

When creating a title, be sure to take into consideration what people are searching for and how they are searching for it. For example, a job seeker looking for CV writing tips for a project manager position might use the search terms ‘how to write a project manager CV’ or ‘project manager CV tips’. Identifying potential search terms and relevant keywords enables you to come up with keyword-rich titles such as ‘10 Awesome CV Tips for Project Managers’.

An excellent tool to use when searching for keywords for your article is Google AdWords’ Keyword Planner. Please ensure that your chosen keywords have a minimum monthly search volume of 100-200 and you have set the country filter to the United Kingdom. You should also check the list of related searches when searching for a particular search term on Google to identify any similar terms and keywords.


Tables are a great way to present and place important content into charts such as prices, schedules, statistics, etc. We generally prefer that the text in the first row and in the first column (where key descriptions are typically placed) is bolded.

To ensure that large tables are visible on mobile devices, we encourage you to create your table in an external program like Microsoft Word, take a screenshot and then insert the table as an image.


Topics (or tags) are valuable keywords that are generally used to describe what your article is about and that help classify content in a way that is useful for readers and easy for search engines to understand. For example, an article called ‘How to Use Social Media to Land Your Next Job’ might use ‘Job hunting’ and ‘LinkedIn’ as topics.

You should aim to use a minimum of three, and a maximum of five, topics in your article. Make sure that the topics you choose are relevant to the content of your article.

2. House Style

Our house style is based on the University of Oxford Style Guide and The Guardian and Observer Style Guide. Please consult these documents or contact us directly by sending an email to with your questions.

Abbreviations, Contractions and Acronyms

Don’t use full stops in or at the end of abbreviations, contractions and acronyms, unless they end a sentence. Below are a handful of examples for your consideration.

  • Abbreviations (words that have been shortened): eg (exemplī grātiā, meaning ‘for example’), etc (et cetera, meaning ‘and so forth’), mph (miles per hour), etc. (Note how the second ‘etc’ is followed by a full stop as it ends the sentence.)
  • Contractions (words that have been shortened by omitting letters, especially in the middle of a word): Mr (mister), Mrs (mistress), Ms (miss), Dr (doctor), St (saint or street), etc.
  • Acronyms (words or names formed as an abbreviation from the initials in a phrase or word: BBC (British Broadcasting Corporation), NASA (National Aeronautics and Space Administration), UK (United Kingdom), UNICEF (United Nations International Children’s Emergency Fund), VAT (Value-Added Tax), etc.

Use capital letters for expressions such as the F-word or 'CareerAddict is spelled with two As'.


We generally use title case for all titles, headlines and subheadings (eg: The Quick Brown Fox Jumps over the Lazy Dog). Please note that articles (a/an/the), prepositions (to/on/for) and conjunctions (but/and/or) should never be capitalised, unless they begin a title, headline or subheading.

Sentence case should be used for all other text where only the first letter of a sentence is capitalised (eg: The quick brown fox jumps over the lazy dog.) with exceptions such as acronyms and proper nouns. Please avoid using all caps (eg: THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG).


We generally prefer using the pound sterling (£) in articles, which should be used as follows:

  • 1p, 50p, etc
  • £1, £50, £1,000, etc
  • £1 million or £1m
  • £10 billion or £10bn
  • £50 trillion or £50tn

When using a foreign currency, provide a GBP conversion in brackets (eg: Absenteeism due to illness costs the US economy $576 billion (£465.6 billion) a year.). The actual conversion is £465,651,025,214.16 but you should round the number up or down as appropriate. This rule, of course, does not mean you should put £808,000 in brackets after ‘I feel like a million bucks’!

The pound sterling, US dollar and euro should always be referenced as £, $ and , respectively. All other currencies should be written out in full at first reference and then abbreviated to their respective currency symbols afterwards. For example, the Australian dollar becomes A$, the Hong Kong dollar becomes HK$, the Swiss franc becomes SFr, etc. Do not separate currency symbols and amounts with a space.

Decimals (pence, cents, etc) should be separated by a full stop (eg: She bought a new dress for her job interview. It was on sale for £34.99.)

Dates and Times

Dates should be written in the following sequence: day – month – year (eg: 30 March 1968). Do not include suffixes after the day (eg: 30th).

Days should be referred to by name (eg: Monday). Avoid using today, tomorrow, etc when referring to a specific day. This rule does not apply to generalisations (eg: the technology of tomorrow).

Use the 24-hour clock to reference specific times (eg: 10:00am, 21:30pm, etc).

Decades should be written as such: 1980s, 1990s, 2000s, etc. Do not add an apostrophe before the S! Only include an apostrophe before the decade when you omit the century (eg: the summer of ’69).

When referring to a specific century, the word ‘century’ should be capitalised (eg: the 21st Century). This does not apply to generalisations (eg: by the end of the century).

Highlighting and Emphasising Text

Italics should be used for titles for Books/Films/Songs/etc as well as foreign words and phrases, including species and genera names in Latin:

  • The domestic cat (felis catus) is a small, typically furry, carnivorous animal that is often kept as an indoor pet.
  • The Guardian recently published a story about the growing unemployment rate.
  • The Homo sapiens is the only extant human species.
  • The dress she wore to the staff party was a serious faux pas. (Please note that some, more common, foreign words like ‘croissant’ and ‘brie’ should not be italicised.)

Bolding should be used to emphasise words that are more important than others:

  • A job interview can be stressful, but if you prepare for it and know what not to say, you’ll impress the interviewer.

Articles must be written in British English and must follow the appropriate grammar and spelling rules throughout. However, there are some exceptions to this rule. For example, American English spelling may need to be adopted when referring to specific companies or private organisations that use American English spelling in their names. Specialized Bicycle Components and Rent-A-Center should, therefore, be identified as such and not Specialised Bicycle Components and Rent-A-Centre, respectively. This exception, meanwhile, does not apply to places and government institutions: Pearl Harbor should be referred to as Pearl Harbour, for example, and the Department of Defense as the Department of Defence.

Names and Titles


Film, TV show, album, book, video game and artwork titles, as well as newspaper, magazine and vehicle names should be italicised:

  • The first film in the original Star Wars trilogy was released in 1977.
  • The popular sitcom Friends ran for 10 years.
  • Let’s Talk about Love was Céline Dion’s third No 1 album in the UK.
  • First editions of Harry Potter and the Philosopher’s Stone can fetch up to £40,000.
  • Grand Theft Auto V has generated several controversies related to its violence and depiction of women.
  • The Mona Lisa by Leonardo da Vinci is on display at the Louvre in Paris.
  • The Guardian recently published a story about the growing unemployment rate.
  • Alexandra Shulman is the current editor-in-chief of the British edition of Vogue.
  • The RMS Titanic sank on its maiden voyage on 14 April 1912.

Song titles should be written in single quotation marks:

  • ‘Bohemian Rhapsody’ was a UK No 1 hit for Queen in 1975.
  • Elton John performed ‘Candle in the Wind’ at the funeral of Princess Diana.

Colleges and Universities

You should only capitalise the words ‘college’ and ‘university’ when they form part of the name of a college or university, respectively (eg: Exeter College and the University of Oxford). When referring to a college or university without its full name, only ‘university’ should be capitalised (eg: the college and the University). When used more generally, however, neither word should be capitalised (eg: Funding for universities has been cut recently).


When naming a specific company in your article, you should always do so in the singular form (eg: Deloitte is one of the industry’s largest companies).

Please ensure you use correct capitalisation and stylising of a company/organisation/website/product’s name – note that CareerAddict, for example, is one word instead of two and that the C in ‘career’ and the A in ‘addict’ are both capitalised. Other particularly tricky names include:

  • BlackBerry, FedEx, HarperCollins, YouTube, etc
  • eBay, easyJet, iPhone, iTunes, etc (even if they begin a sentence!)
  • TfL (an acronym for Transport for London), BhS, etc
  • Yahoo!
  • Coca-Cola, Rolls-Royce, etc
  • M&S (a shortened version of Marks and Spencer; both variations are acceptable)
  • Sainsbury’s, Sotheby’s, etc
  • Condé Nast, Nestlé, Häagen-Dazs, etc

When in doubt, simply consult the relevant company’s website to check how it identifies itself in its ‘About’ and ‘Contact’ pages, privacy policy or terms of service.

Where possible, avoid using trademarked names when making generalisations. For example:

  • instead of Biro, use ‘ballpoint pen’
  • instead of Hoover, use ‘vacuum cleaner’
  • instead of Jacuzzi, use ‘whirlpool bath’
  • instead of Kleenex, use ‘tissue’
  • instead of Levi’s, use ‘jeans’
  • instead of Sellotape, use ‘sticky tape’
  • instead of Yellow Pages, use ‘classified telephone directory’

Honorifics and Titles

Mr, Mrs, Ms, Dr, etc should be used at all times, where appropriate, and always without a full stop at the end. Honorifics, however, should not be used for actors, artists, authors, convicted criminals, entertainers, journalists, musicians or sports people (eg: Woods gave an interview to Sports Illustrated).

Do not use foreign titles (eg: Herr, Madame, etc).

When referring to people who call themselves knights, dames, lords, ladies, etc, make sure you address them correctly (eg: Sir Ian McKellen, Dame Judi Dench, Lord Sugar, Baroness Grey-Thompson, etc).


On first reference, you should give people’s full names (eg: John Smith). On second reference, you can either use only their surname (eg: Smith) or their title and surname (eg: Mr Smith), but make sure you remain consistent throughout your article with whichever method you prefer.

Names that contain diacritical marks (accents, cedillas, etc) should be written as they would normally (eg: Beyoncé Knowles, François Hollande, Carlos Slim Helú, etc).

Make sure you spell people’s names how they identify themselves (eg: Barbra Streisand, not Barbara). Note that some famous people use non-traditional stylising for their stage names (eg: k.d.lang, P!nk, etc) and should always be referred to as such when mentioned in a professional capacity.


The names of cities, countries, continents, etc must always be capitalised (eg: London, England, Europe, etc). Avoid ambiguity; when referring to northern England, for example, refer to it as such and not simply as ‘the North’ as this could be confusing to readers in Scotland.

Compass points should not be capitalised (eg: north, south, east, west) unless they form part of the name of a place (eg: North Korea, South America, South East Asia, etc).

Other considerations to take into account include:

  • England, Northern Ireland, Scotland and Wales comprise the United Kingdom or the UK.
  • Great Britain is the large island that consists of England, Scotland and Wales.
  • Northern Ireland and the Republic of Ireland comprise the island of Ireland.
  • The Netherlands is the country; Holland is a region in the Netherlands.
  • Not every capital city is the obvious one: Brasilia, not Rio de Janeiro, is the capital city of Brazil; Canberra, not Sydney, is the capital city of Australia; Pretoria, not Cape Town, is the capital city of South Africa; Albany, not New York City, is the capital city of the state of New York, etc.
  • Colombia is a country in South AmericaColumbia, on the other hand, may refer to either the capital city of the US state of South Carolina, a District (Washington DC) or a river.
  • America does not refer to the United States of America. It refers to a continent and consists of North America (which is comprised of Canada, Mexico and the USA), South America (which is comprised of Argentina, Brazil, Chile, Uruguay, etc) and Central America (which is comprised of Costa Rica, Nicaragua, Panama, etc). America can also be referred to as the Americas.
  • The United States of America can be referred to as such or as the United States, the US or the USA. We generally prefer United States on first reference and then US on second reference.
  • Dubai refers to either a city or an emirate of the United Arab Emirates. It is not a country.
  • British English spelling should be used throughout your article, even for places and government institutions that use local English spellings. For example, we say Pearl Harbour (not Harbor), the Department of Defence (not Defense), etc.


When referring to royalty, there are certain rules you must follow:

  • Use Roman numerals with names (eg: Elizabeth II).
  • Only our own monarch retains the initial capitalisation at all times (eg: the Queen). All other monarchs are capitalised only when their name is used (eg: Queen Margrethe II of Denmark).
  • The titles of prince and princess are only capitalised when their names are used (eg: Prince William).
  • Prince Charles should be described as the Prince of Wales at first reference. Likewise, Prince Phillip should first be referenced as the Duke of Edinburgh, etc.
  • Diana, Princess of Wales was her full title but she can also be referred to as Princess Diana and, at second reference, the princess.

Numbers up to but not including 10 should be spelled out (eg: eight, nine, 10, 11, etc). The same rule works for ordinal numbers (eg: eighth, ninth, 10th, 11th, etc). However, if the same sentence contains numbers that fall above and below 10, use figures for both (eg: Children between the ages of 5 and 12).

Numbers should always be spelled out when they begin a sentence, whether they fall above or below 10 (eg: Forty-three per cent of British workers admitted to working through their lunch break).

Large numbers (four-digit numbers and above) should be written with a comma between every three digits (eg: 1,234,567). Rounded numbers like 1,500,000 can also be written as 1.5 million.

Fractions should be written as words (eg: three-quarters) or, where appropriate, as decimals (eg: 0.75).

When describing ages or lengths of time, use hyphens in compound adjectives (eg: a five-year-old boy). In contrast, the boy is five years old shouldn’t be hyphenated. Moreover, when placing an age after a name, the age should be sandwiched between two commas (eg: Jørgen Vig Knudstorp, 47, is the current CEO of the Lego Group).

We generally use Celsius for temperatures. Digits should always be used in temperatures (eg: 8C, 22C, etc) and we do not use the degree symbol (°). If you need to use centigrade or Fahrenheit, provide a conversion in Celsius in brackets.



The apostrophe can be used to indicate possession (eg: Sarah’s desk, meaning the desk belongs to Sarah). For singular names and nouns ending in S, add an apostrophe followed by a second S (eg: the boss’s office). For plural names and nouns ending in S, only use the apostrophe (eg: the passengers’ right to seek compensation). Do not add an apostrophe when referring to something that belongs to it (eg: The dog has been out in the rain and its paws are muddy.).

It can also be used for contractions (eg: don’t, meaning ‘do not’) or when you can replace the apostrophe with ‘of’ (eg: I gave in my two weeks’ notice today).

Note that some place names have an apostrophe and some don’t (eg: King’s Cross station, University of St Andrews, St Michaels’ Street, etc).

Do not use an apostrophe before the S to make a plural for words like CVs, MPs, etc.


Round brackets should be used to add extra information, explanations, translations, etc (eg: The University of Oxford (which was established in 1096) is the oldest university in the English-speaking world.). Include full stops, quotation marks, etc before the closing bracket only if they complete a sentence (eg: The bus arrived at 12:05pm. (It was five minutes late.)).

Square brackets should only be used by editors to add corrections, references, translations and other comments (eg: She wrote, ‘They made there [sic] beds’.).

Bullet Points

Don’t punctuate bulleted items that form a list. If, however, the bullet points complete a sentence with preceding text, add a full stop at the end of the last item.

If the bulleted items form a complete sentence in their own right, add a semicolon at the end of each point, ‘and’ or ‘or’ at the end of the penultimate point and a full stop at the end of the last one.

Colons and Semicolons

Colons should be used to introduce a sub-clause in a sentence (eg: My two favourite singers are both Australian: Jason Donovan and Kylie Minogue.).

Semicolons, on the other hand, link two parts of a sentence together that do not logically depend on each other and which each can stand alone as grammatically correct sentences (eg: The best job is the one you enjoy; the worst job is the one you hate.).


Below are various examples of how and when to correctly use commas in a sentence:

  • He asked John, his friend, to give him a lift to town.
  • John, who is a friend of Michael’s, gave him a lift to town.
  • Michael needed to go to town, and his friend John gave him a lift.
  • John has a big, red car.
  • However, John’s wife has a white car.

Please note that we generally do not use the Oxford comma. Do not insert a comma before and at the end of a sequence of items in a sentence, unless one of the items includes another and, as shown below:

  • Michael had to go to the bank, the post office and the library.
  • Michael sent Christmas cards to Miranda, Derek and Meredith, and Nathan. (He sent three Christmas cards; one to Miranda, another to Derek and Meredith, and the third to Nathan.)

Dashes and Hyphens

Avoid the m-dash (—) at all times.

Use the n-dash (–) in place of commas or round brackets (eg: His name – if I remember correctly – is John, with spaces); to link two parts of a sentence (eg: Michael needed to go to town – John gave him a lift, with spaces); to link concepts or a range of numbers (eg: The salary for the post is £40,000–£45,000, no spaces); or to specify the names of joint authors, etc (eg: Lennon–McCartney compositions, no spaces).

Use the hyphen (-) in an adjectival phrase before a noun (eg: an up-to-date list); in an adjectival phrase containing a verb particle (eg: an ear-splitting shriek); and with prefixes before a proper name, number or date (eg: in mid-September).


An ellipsis is usually used to show that some text is missing (eg: the car that was reported stolen… belonged to Mr John Doe). The ellipsis in the example might have simply replaced ‘on 7 September in the Surrey area.’

Ellipses can also be used as a pause for comic or dramatic effect in a sentence; in place of omitted text at the end of a sentence; or when trailing off in speech or thought. Ellipses should not be followed by a full stop or a comma; exclamation and question marks, however, should be added if required (eg: Are you…?)

Punctuation Marks

Full stops, exclamation marks and question marks should end every sentence, where appropriate – do not add more than one punctuation mark at any time (eg: Hello!!!). Make sure to include them when they form part of a title (eg: ‘Where Is the Love?’ was a No 1 hit for the Black Eyed Peas in 2003.).

You can also use the interrobang (‽) where appropriate. An interrobang can be used at the end of a sentence to ask a question in an excited manner, to express excitement or disbelief in the form of a question or to ask a rhetorical question (eg: You call that a hat‽). The interrobang can be replaced by ‘?!’ or ‘!?’.


Use single quotation marks for direct speech or a quote (eg: ‘A Bill will be introduced to ensure that children can be adopted by new families without delay,’ the Queen said in her speech at this year’s State Opening of Parliament.).

Use double quotation marks for direct speech or a quote within direct speech or a quote (eg: ‘I have never been to Edinburgh,’ he said, ‘but I have heard it being described as “the Athens of the North”.’).

Aim to use quotes sparingly – they should make up a maximum of 20 per cent of your article.

Weights and Measures

We use the metric system for weights and measures; exceptions are the mile and the pint. Below are some common weights and measures, and their abbreviations:

  • Millimetre or mm
  • Centimetre or cm
  • Metre or m
  • Mile (always write out in full)
  • Mile per hour or mph
  • Square or sq as in square metre or m2
  • Gram or g
  • Kilogram or kg
  • Metric ton or t
  • Pint (always write out in full)

When using imperial units, make sure you provide a conversion in the metric system.

Word Usage and Spelling

Below is a non-exhaustive list of common confusions in word usage and spelling:

  • -ae, not -e (eg: archaeologyCaesarean sectionencyclopaediapalaeontology, etc)
  • -ce, not -se (eg: defenceoffencepractice, etc)
  • -ise-yse-isation, not -ize, -yze, -ization (eg: summariseanalyserealisation, etc)
  • -lled-ller-lling, not -led, -ler, -ling (eg: propelledtravellerquarrelling, etc)
  • -our, not -or (eg: colourfavourharbour, etc)
  • -re, not -er (eg: centremetretheatre, etc)
  • A-level and O-level, hyphenated with lowercase L
  • affect, to influence / effect, a result
  • and, not ‘&’ unless part of a name
  • the Bar, the legal profession and the process of qualifying to practice law; the B is always capitalised
  • CDs, plural / CD’s, possession
  • CV, not ‘résumé’
  • CVs, plural / CV’s, possession
  • dos and don’ts, no apostrophe before either S
  • dustbin, not ‘trashcan’
  • email, without a hyphen
  • enquire, not ‘inquire’
  • focused, not ‘focussed’
  • how to, not ‘how-to’, unless referring to a book or guide that provides detailed and practical advice (eg: a how-to article on CV writing)
  • irregardless is not a word; use ‘regardless’ instead
  • jobseeker, not ‘job seeker’; however, job seeking, not ‘jobseeking’
  • lorry driver, not ‘trucker’
  • meet, not ‘meet with’
  • per cent, not ‘percent’ or ‘%’
  • principal, first in order of importance; also, a headmaster / principle, a rule or belief governing one’s behaviour
  • shopping centre, not ‘shopping mall’
  • stationary, as in remaining still / stationery, as in paper, pens, etc
  • T-shirt, capital T and hyphenated (the same applies to words like T-junction)
  • talk to, not ‘talk with’
  • there, a place / their, belongs to them / they’re, they are
  • town centre, not ‘downtown’
  • website / webpage, both lowercase and neither hyphenated
Address/Phone Numbers/Websites/etc

This section relates to company descriptions within articles.

Street Addresses

When required, provide the full street address of the company, institution, organisation, etc you are referring to in your article (eg: BBC Broadcasting House, Portland Place, London, W1A 1AA). You only need to add the country when referring to a foreign company, institution, organisation, etc.

Email Addresses

Do not provide personal email addresses, whether your own or someone else’s! Only add email addresses that are available in the public domain, ie: a company’s general contact email address. Email addresses should always be written in lowercase (eg: and should not be hyperlinked.

Phone Numbers

As with email addresses, do not provide personal phone numbers in your article. Only provide the phone number of a company/institution/organisation/etc if absolutely necessary and make sure you include the relevant country code (eg: +44 (0) 203 519 6837).

Website Addresses

We generally prefer linking to websites in the form of anchor text. However, for company descriptions, website URL addresses should be written in lowercase (eg: and should not be hyperlinked. Aim to provide a website’s homepage address rather than URLs to a specific webpage.

3. Images

Specifications and Requirements

Your article should contain a minimum of three images: a main image and at least two images in the body of your article. Images should be oriented horizontally, a minimum of 700px (w) and 400px (h) in size and no larger than 5MB. Accepted file formats are JPG, GIF and PNG.

All images submitted to CareerAddict must be relevant to the articles that they accompany. Please ensure that they are engaging, colourful, sharable on social media and of high quality. We will not accept images that are watermarked, poorly cropped, blurry, lifeless, irrelevant and/or which do not emphasise your article’s content.

If you struggle to find a suitable image for your article, consider browsing through Shutterstock (a stock photo service provider with which we have an account) to find an image you would like to use. Simply provide us with the relevant image ID or URL address and our editors will add it to your article during the review process. Please note that we might not be able to honour every request; this is especially applicable to images that have already been used on our website.

Alternatively, you can visit free stock photo websites like PixabayStockSnap and Unsplash to find a suitable copyright-free image for your article.

File Names

Please avoid using file names like IMG_0816.jpg for your images, and instead opt for a more descriptive, keyword-rich name like professional-cv-writing.jpg. Search engines do not only crawl text in articles but they also search for keywords within image file names. This practice is, therefore, crucial for image optimisation.


Images must be properly attributed to their relevant sources. Make sure you provide the exact URL address of the webpage you found the image on (eg: and the name of the source (eg: CareerAddict).

Licensed and Copyrighted Materials

All accompanying images and graphics in submitted articles must be licensed under a Creative Commons license, available in the public domain or your own property. If you are using copyrighted material in your article, you must first seek the explicit written permission of the relevant copyright holder(s) to use and/or reproduce it. CareerAddict disclaims all responsibility and liability for the use of licensed and copyrighted materials that are submitted for publication on its website by external authors.

4. Video

  • Videos must be a minimum of 700px wide.
  • Only Vimeo and YouTube videos are currently accepted.
  • Videos must be relevant to your article, engaging and high quality.
  • If several versions of the same video exist, use the original.

5. Linking

General Requirements

URL destinations should be as specific as possible (they should not direct to a website’s homepage, blog roll or where content changes on a regular basis) and should be relevant to the subject you're covering. No more than three links should link back to any one domain.

Internal linking is encouraged. Try to link to relevant articles where possible, but don’t overdo it as this can negatively impact the user experience.

Anchor Text

Anchor text, the clickable text in a hyperlink, should be relevant to the page you’re linking to and should be a natural part of the sentence it is placed in (eg: According to a 2013 survey by, 61 per cent of US employees agreed that loud colleagues were the biggest workplace productivity killer.). The anchor text in the example links to a Forbes article called ‘7 Things That Kill Your Productivity at Work.’

Avoid displaying and linking full URLs (eg:, as well as hyperlinking generic text like ‘click here’.

Unacceptable Links

We do not accept links which are broken, expired, duplicated, irrelevant, classed as excessive and/or which are directed to offensive, immoral, illegal or self-promotional material.

We also do not accept links which direct to a website's homepage unless it is absolutely necessary, eg: you're linking to a specific webpage on a flash site whose URL address remains the same for all of its pages. You may also add a link to a website's homepage in a list-based article about apps, for example, but even then, we generally prefer linking to the relevant app's download page.

6. Review Process

All articles that are submitted to CareerAddict are subject to editorial review before publication on its website. Please note that we reserve the right to make any editorial changes to your article as we see fit and without prior notice. This includes amending or correcting typing errors, sentence structure, grammar, images and links. Please note that we do not send proofs of your edited article for approval prior to its publication.

Articles are generally reviewed within five business days of their submission on a first-come, first-served basis. However, the review process may take longer, especially during busy periods. Articles addressing trending topics or which have been assigned a deadline will be given priority in the review process and publishing queue. Publication times vary, depending on the backlog of articles, and may take anywhere between a day to more than a week’s time.

Articles that require major revisions or heavy editing will be rejected. A dedicated editor will work closely with you to guide you toward producing a well-written, publication-ready article. Please note that if our editors' suggested changes or revisions have not been applied to your resubmitted article, it will be rejected outright.

7. Promotion


Do not include a byline within your article submission. It will be removed. Moreover, do not add links to your personal website or blog within your article unless they directly relate to the topic being addressed.

Sharing Your Articles

You may not share or reproduce any of your articles in whole on other websites, blogs or online platforms after they have been published on CareerAddict. Google penalises websites that contain duplicate content and this, in effect, not only harms our SEO ranking but also your own.

Alternatively, you could – and, in fact, are encouraged to – share a link to your article on your social media profiles, personal website or blog. You can also share a brief excerpt from your article but never its entirety.

CareerAddict will often promote articles on its social media pages, in its weekly newsletter and on other online platforms, but this does not guarantee any particular site or reach.

8. Resources

The following online resources may be helpful in planning, structuring and writing your article.

Grammar and Spelling
  • Capitalize My Title: A free online tool that automatically capitalises your article titles according to the correct style rules used in a variety of style guides. Please select the AP style guide option for capitalising CareerAddict article titles, headlines and subheadings.
  • Grammarly: A free online grammar checker.
  • The Guardian and Observer Style Guide: To be used in conjunction with our own house style.
  • Oxford English Dictionary: For spelling, capitalisation, hyphenation and abbreviation conventions.
  • Thesaurus: An extensive resource for synonyms and antonyms.
  • University of Oxford Style Guide: To be used in conjunction with our own house style.
SEO and Article Planning
  • BuzzSumo: A highly rated tool for finding the best content (backlinks, shares, trending).
  • Google AdWords: Keyword Planner: An excellent tool for searching for keyword ideas for your article.
  • Google Search (UK): Easiest method to find article ideas based on keyword searches, discover searcher intent, and check quality of articles from the competition. Related Searches is also useful.
  • Google Trends: Explore trending topics and find out if your article idea is a popular one.
  • HubSpot’s Blog Topic Generator: Enter three keywords and HubSpot will generate five title ideas for you.
  • Moz Tools: They are highly regarded in the SEO field and offer some reliable tools for the planning of content and keywords.
  • Portent’s Content Idea Generator: This tool generates title ideas for you when you enter a subject.
  • Übersuggest: Quickly find new keywords not available in the Google Keyword Planner.
Websites and Forums
  • The Balance: Blog offering expert advice and how-to guides on finance, careers, entrepreneurship, etc.
  • Business Insider UK: The UK edition of the US-based business and technology news website.
  • Business News Daily: A great resource for business development, entrepreneurship and management.
  • Daily Mail Online: The online edition of one of the UK’s leading newspapers.
  • The Daily Muse: Top-rated US job board blog offering expert career guidance.
  • Forbes: Business and finance blog covering a range of topics such as personal finance, business and technology.
  • Glassdoor UK: An excellent resource for employee-based company reviews including salary and benefits information.
  • The Guardian: One of the UK’s leading newspapers. The online edition’s Work & Careers section published stories on trending topics relevant to jobseekers, professionals, etc.
  • The Huffington Post UK: The UK edition of the online news aggregator.
  • The Huffington Post US: The US edition of the online news aggregator.
  • Idealist Careers: Blog covering various subjects pertaining to job search, leadership and career development.
  • Indeed UK: One of the UK’s leading online job boards. Their blog offers expert advice on career development, employment and recruitment.
  • Lifehack: Blog offering advice and guidance on communication, money, productivity and work matters.
  • LinkedIn UK: The world’s largest professional network. Join groups, read posts, participate in discussions and contact influencers to create a resourceful article.
  • Monster UK: One of the UK’s leading online job boards. Their Career Advice section offers plenty of information about CV writing, interviews, career development, etc.
  • National Careers Service: UK government website providing career advice and information on a wide range jobs, training course resources and funding.
  • PayScale: An online salary, benefits and compensation resource.
  • Prospects: Online job board dedicated to postgraduate study as well as careers advice and work experience information.
  • Quora: A question-and-answers website where questions are asked, answered, edited and organised by a community of users. Great for brainstorming article ideas.
  • Reddit: A social news aggregation and discussions website.
  • An excellent resource for salary and compensation information. They also offer job search, education and career development advice.
  • SlideShare: LinkedIn’s slide hosting service where users can share and discover presentations, infographics, documents and more.
  • The Student Room: Forum and wiki where students share academic and social knowledge and experiences.
  • TalentCulture: An open online community dedicated to HR, recruiting, talent management, etc.
  • The Telegraph: One of the UK’s leading newspapers. Their online job board (The Telegraph Jobs) also features advice and guidance on all career-related topics.
  • UK Business Forums: The UK’s largest forum for small business owners, managers and entrepreneurs.
  • WikiJob: An online community for student and graduate jobseekers to discuss careers, employers and interview issues.
  • Pixabay: A free stock phspanprovider.
  • Pixlr Editor: A free online photo editor which offers a number of features.
  • StockSnap: A free stock photo provider.
  • Unsplash: A free stock photo provider.
  • Debrett’s: For general advice on peerage, knightage and baronetage titles.
  • XE: For currency conversions.

9. Disclaimers and Other Important Information

Licenses and Permissions

CareerAddict disclaims any and all responsibility and liability for the content submitted for publication on its website by external authors. It is the author's sole responsibility to seek the explicit written permission to use licensed materials (including text, audio, video and photos) from their respective copyright holders.


You automatically lose the right to edit or delete an article once it is submitted for editorial review or it is published on the website. If a correction must be made to your article, please contact us directly by emailing Please note that any requested edits or changes will be made at the sole discretion of our editorial team.

Other Notices

Submitting content to CareerAddict does not guarantee publication on its website. CareerAddict has final approval on all content published on its website and reserves the right to refuse the publication of articles; to edit, change, add or remove content; and to change the rules outlined here as it sees fit.

10. Guest Posts

We no longer accept guest posts for publication on CareerAddict. However, if you are interested in publishing sponsored content on our website, please use the contact form below or email us directly at to discuss your requirements.