How to Become a Store Manager

How to Become a Store Manager

You like doing challenging jobs and you wish to be on-the- move all the time. You don’t hold any formal qualifications but you possess excellent managerial skills. If this sounds like you, we suggest you may consider becoming a store manager.

A store manager is a person primarily responsible for the running of a store, manages day-to-day activities and works to meet sales targets.

Job Responsibilities

As a store manager, you are entrusted with the basic responsibility of increasing the turnover of a store. The various tasks that you may have to perform include:

  • Recruitment and training of staff
  • Keeping track of stock and re-stocking of supplies
  • Effectively managing and motivating the staff to increase sales
  • Organizing promotional and in-store events and activities
  • Dealing with queries, complaints and feedback from customers
  • Analyzing sales and forecasting future sales volumes
  • Working within a budget and controlling costs
  • Reporting seniors and store executives
  • Keeping up to date with market trends and closely monitoring the activities of competitors

Working Hours and Conditions

Your working hours are usually between 37 to 40 hours a week. Your timings depend on the store's opening times and you may have to work weekends and evenings. Options for part-time work may be available.

You spend your time equally in the sales area and your office within the store.

Starting level 

£20,000 to £30,000 a year 

 Large store managers

Over £40,000 a year

Employers may offer you extra bonuses and commission for meeting sales targets.


Entry Requirements

To become a store manager, you may follow any of the given paths:

  • Through promotion from various roles within a retail department such as of sales assistant, sales supervisor, etc.
  • Through a graduate trainee management scheme which offers both training and mentoring.
  • Though advanced retail management apprenticeship scheme. You may refer to National Skills Academy for Retail website for more information.
  • Moving into this profession from a management job in a related sector.

In this profession, you are generally trained on-the-job by your employer.

Once employed you may work towards various industry qualifications such as:

  • Level 3 Certificate/Diploma in Retail Skills (Management)
  • Foundation degrees in retailing or retail management
  • Degrees in retail management or fashion retail management

Skills and Interests Needed

To be a store manager, it is vital that you demonstrate the following:

  • Excellent business skills
  • Open to learning
  • Decision making skills
  • Responsible attitude
  • Confidence driven and enthusiasm
  • Be able to work under pressure
  • Health, security and safety awareness
  • Knowledge of retail laws
  • Flexible attitude towards work
  • Be able to motivate a team
  • Good analytical skills for understanding sales figures

Career Prospects

After gaining some experience and showing your mettle, you may be able to progress to the roles of a deputy store manager and store manager. There may be opportunities to move into regional sales, training and operations management, depending on the size of the company. You may have to move to bigger stores when offered promotion.

After significant experience of three to five years, you may be able to move to senior retail management positions.

Last word: You need to be highly competitive to survive this job in today’s very fast moving environment.

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