How to Become a Sports Broadcaster in the UK

If you love sports and have a knack for spreading the news, a career as a sports broadcaster just may be the dream job you’ve been looking for. Sports broadcaster get into the thick of things; broadcasting sports news, interviewing players, and providing their audience with game play by plays. If this sounds like the perfect career for you, here’s how you can get started toward your goal...

Educational Requirements

There are several degrees you can attain which will help you secure a job as a sports broadcaster:

  • Sports Journalism
  • Sports Broadcasting
  • Journalism
  • Communications
  • Audio Production
  • Mass Media
  • Communications Law
  • Media Writing

Schools in the UK that offer these degrees are Southhampton Solent University,  University of Central Lancaster, and University of the Arts London.

Extra Curricular Activities

Simply finishing your Bachelors in Journalism or Broadcasting may not be enough to help you break into the sports reporting field. You must also show your passion for sports broadcasting and reporting to potential employers or internship sponsors.


  • Get Your Feet Wet: Get some field experience by working as a reporter with the school sports newspaper or radio station. Also, apply for a sports announcer job with the school sports arena or local minor league arena.
  • Provide Examples: Creating a reel of your announcements and broadcasting shows will build up your portfolio and provide potential employers with an example of your unique reporting style, voice, and personality.
  • Be in the "Now": It is especially important for you to be knowledgeable about current sports events, including game stats, player stats, injury reports, player trades, and other sports related news.

Become an Intern

Internships are an excellent way to get on-the-job experience as a broadcaster. You will not only learn how the process of reporting works, you will also get an inside look at your future work environment. This will help you become more at ease with instrumentation, have the opportunity to build a network of mentors, and learn how to handle your audience.

Once you are about to finish or have just recently finished your degree, begin applying for internships at both TV and radio networks. Make sure before you apply to have your resume in order and your news reel portfolio complete.  

Specific Sports Broadcaster Skills

  • Excellent verbal communications skills
  • The ability to adapt to a quickly changing environment
  • The ability to improvise
  • The ability to work closely with a team
  • The ability to meet strict deadlines

Work Environment

The work environment as a sports broadcaster is very quick paced. You must have the ability to think fast on your feet, get a handle on difficult situations almost immediately, and be able to work closely with writers, other reporters, and your audio and visual team. You work hours depend on your position, when you are not broadcasting you may be writing reports, researching news, or investigating current team, player, or sports events.

Possible Salary Projections


20 percent discount
20 percent discount

Sports Announcers

£14,000 - £19,000

Local Broadcasters

£35,000 - £40,000

Network Broadcasters

£100,000 +



Career Development

When you first set out to become a sports broadcaster, you may find that even venue announcer jobs can be very competitive. For many, securing an internship is the easiest way to land a starting position. In addition, beginning your career as a sports writer can offer benefits all its own. For one, you can develop you voice, polish your reporting skills, and help you to get a feel for the process. 

It is not unheard of for fresh grads to start a sports blog or podcast sports news show. Though these positions don’t usually pay much, it will help you to further develop your portfolio and also aid you in attracting a following; broadcasters who already have an audience are more attractive candidates for networks.

Job Outlook

The way news is reported has changed over the years. Advances in mobile tech have allowed sports aficionados a plethora of news media to choose from that can be accessed anytime, anywhere. This being said, the job outlook for announcers and broadcasters seems quite bright. Paid radio, syndicated TV programs, podcasts, and private reporting agencies have an advantage over big network reporting; remember to keep this in mind during your job search. 

Salaries and work environment can vary greatly due to the media network. For example, a sports radio broadcaster will make less than a TV network broadcaster, and radio broadcaster salaries can change according to the designated time of the broadcast. The key is to continuously network and keep your options open as you climb the ladder of success. Always be perfecting your portfolio, your personality and broadcasting presence can take you further than your diploma in some cases.


Image source: iStock




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