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How to Market a Product in Germany

One certain way to earn more profit, is to sell your products beyond the domestic or local market. However, unless your product is vastly superior to similar ones, getting customers in foreign countries to buy it can be very difficult.

See Also: How to Start a Business in Germany

If you are planning to sell your product in Germany, then you must engage in extensive marketing campaigns. This will not only enhance the visibility of the product, but also enlighten potential consumers about your product’s functions or features. But before you invest a lot of money in marketing campaigns, you must have an intricate understanding of market dynamics in Germany.

1. Understand The Socio-Cultural Practices of The Germans

Although countries in the same geographical region tend to have similar socio-cultural practices, differences are usually stronger between countries that are far apart. For instance, the US and Germany differ in several ways, including spoken languages and advertising etiquette. For a marketing campaign to be effective in Germany, it generally must agree with the cultural traditions of the Germans.

If you are making an audio or visual advertisement of your product, all spoken or written words must be in German, which is the country’s official and widely spoken language. Although many Germans understand English, they take pride in their native language.

According to Today Translations, glitzy or glamorous ads and hard selling techniques (you don’t want it to look like you’re or imposing your product on customers) should be avoided.

2. Choose The Right Marketing Strategy

For greater reach and effectiveness, you must adopt a marketing strategy that suits the German market. Just because digital marketing is big in the Americas, it doesn’t necessary mean Germans spend their days on Facebook, Twitter or any other global social network. Work with statistics. As recent as 2014, for instance, only 10 percent of Germans used Twitter. This certainly means you should not bother putting your ads on Twitter. Instead, focus on print and television advertising. Over 72 percent of Germans regularly read a newspaper and trade journals are also quite popular.

3. Use Piggyback Marketing

Piggyback marketing is a low-cost strategy that involves striking a deal with another complementary company to distribute your products. For example, if your product is a pencil, then you can find a German company that produces and sells erasers, and ask it to market your product alongside theirs. Since the German company already has a customer base, chances are high your product will begin on the right foot.

4. Hire a Marketing Agency

If you are not ready to do all the hard work, then you should consider hiring an established marketing agency in Germany. Given that such an agency would have a detailed knowledge of all aspects of the German market, you can expect your product to do well, as long as it is superior in quality and competitively priced.

While the agency is doing the marketing for you, focus on making the product available in Germany.

It’s not a very difficult task to successfully market your product in Germany, especially because the country has a vibrant economy, and as long as your product has sufficient demand overseas, your success is anticipated.

Have you ever marketed and sold a product in Germany before? Do you agree with this guide? Share your thoughts with us in the comments section below.

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