Why Choices Suck [video]

The moment you wake up you have to make decisions. Should you have a shower, what you should wear, what flavor of coffee you should drink and whether you should drive or walk to work. It’s exhausting…no, genuinely it’s exhausting. Scientists have observed a phenomenon called “decision fatigue”.

Essentially, the mind has a finite amount of energy to expend every day. Like your phone’s battery, the more apps you open, the faster it will drain its stored energy. That’s why many visionary people like Steve Jobs or Mark Zuckerberg wear the same thing every day; it’s to conserve cognitive energy. To compound the brain’s response to decision making, any type of decision-making creates a certain level of anxiety. As mentioned in the video, simplifying and minimizing your daily decisions can help you when it is time to make big decisions.

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How tired is your decision maker? Let me know in the comment section below!